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The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. At Abraham Harrison, we do pursue A-listers, of course. But those relationships are real.

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Overcoming a Dry Spell: 8 Sources for Blog Inspiration

Biznology

Photo credit: Wikipedia. Of course you keep up on new technology, reading material and regulations in your industry but do not assume the same of your client base. This is particularly important if your business is involved directly with an outreach or local networking event. Industry news. Your personal life.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. And the words enriched all related social outreach.

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How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? And, unlike the simulated world of the elaborately-constructed inbound link sellosphere, shilloshere, linkosphere, or whatever it is, blogger outreach is authentic.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. Of course not. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ).