Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products. One aspect of service is consulting support.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Of course, the bells and whistles wouldn’t matter if the core features were poor. Users can build HTML emails, Web pages and multi-page microsites. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

JULY 10, 2018

WordPress isn’t the only platform for building websites, of course—but it is by far the most popular. There are a wide range of options and price levels based on number of keywords tracked and specific features offered. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Customer Experience Matrix

MAY 6, 2010

Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JUNE 18, 2008

Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. Market2Lead offers several configurations of the system with different prices and capabilities.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120