Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 19, 2010

The email is well-designed, personalized, and compelling. This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. said Brandon Lake, Vice President of Western River.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MAY 5, 2010

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. Hey, your positive feedback on my personal blog was extremely encouraging… can you take a look at my newly formed company's blog as well? And of course, how many followers will become customers. Man, you are good, my friend. I'd love your thoughts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. The only problem I've encountered is the trepidation associated with personal blogs.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. Too many cooks can spoil the dinner. (PS

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. At the same time, word of mouth marketing IS important, and effective. Thanks again.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 2, 2010

But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly. The oops factor comes into play again when you post something personal on Facebook you'd rather not have privy to that non-friend “friend&# and the entire world.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Your UNION, P.U.B.,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 11, 2010

Personally, I love that you have all of the essentials in the car… the family, pets…and the wine! Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. I’m always equating social media more in the business development side of things than marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

[link] Jimmykellyart (Jimmy Kelly) Twitter Comment RT @barneydavey: RT @jaybaer Develop a Social Media Strategy in 7 Steps [link to post] – Posted using Chat Catcher [link] kathysacks (Kathy Sacks) Twitter Comment RT@jaybaer: Develop a social media strategy in 7 steps. link] Social Media Strategy | Afrinnovator.com [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. How can we find the most influential bloggers and get them to write about our client? Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 11, 2010

Plus, it’s like the personal trainer scenario. We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I'll deliver you a signed copy in person. I'll deliver you a signed copy in person.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

I’m, personally, more interested in those posts that are successful – despite – not having a “top ten list&# approach. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. Perhaps the reason is as simple as this.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Thanks again Katie. Great resource. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. MySpace adopted that spirit of personal scrapbooking, and let its members commit unspeakable crimes against HTML, fonts, color schemes, and animation. Then, of course they scaled up.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Webbiquity

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. 29 Social Media Leaps of Faith by Heidi Cohen. But the site is not of course, and shouldn’t be, a marketing tool. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. • How should I change my messaging? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I tell folks never to take advice from someone that does not personally practice what they preach, and most leadership at PR firms are still digital dummies.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? Thanks to social media, friends are often exposed as being liars or at least untrustworthy. This is especially true when you know the person offline too and can see the gap between reality and what they post online.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 18, 2010

Well of course they do — in most cases the reason they becamse fans and followers was because they already are customers of the brand and were seking more information, usage hints, coupons, products news, etc.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 8, 2010

I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose. It lets them know that there's a real person associated with the account. Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

MARCH 9, 2010

Of course facial hair supply. I'm not sure if blatant promotion of such, well, a promotion would work, but I BET the person behind the community would be interested in some sort of promotional deal/co-promotion and the person behind the community is usually one of the biggest influencers in niche communities along with the mods.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 8, 2010

We can take these very accessible tools and figure out how to create a customized mosaic that fits our lives personally – and as business owners, how to market professionally. Of course, I have an affiliate relationship with the hosting company recommended by the videos I created. Biz owerns, clients, customers. Great post!

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Familiar of course, but just never dove in. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). Whatchew Talking Bout?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JUNE 30, 2010

If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity. I actually linked to your page in the blog I'm posting later, gotta get the word out about Convince and Convert! Of course, many of us have moved far beyond that point.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? link] [link] jeffespo @JGoldsborough Of course. I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). Who killed the website? What do you think?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Facebook, of course | @jaybaer [link] > Is the website dead? link] [link] jeffespo @JGoldsborough Of course. I use all media available, Facebook, Website, and keep an active blog (which I must admit posts now directly to my facebook ha). Who killed the website? What do you think?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Familiar of course, but just never dove in. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. I love change. I thrive on it.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

AUGUST 25, 2010

Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s). Personally, I think this is brilliant on Starbucks’ part and I’m sure other coffee chains will be quick to emulate the formula. That was powerful.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

JUNE 23, 2010

As a web designer, the mantra is test, test, test, don't take the results personal and revise. I personally hold firm that some opinions, from executives to experts, in fact do deserve more sway and credibility, but this comes in the iterative phases of crowdsourcing and usually not the ideation phases.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122