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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. Of course, every system has its own mix of strengths and weaknesses.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. An incremental user costs just $25 per month.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

Many of LeadLife's strengths and weaknesses are typical for sales automation systems. Of course, Joe the Marketer won't care about my classification scheme. Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Queries execute continuously as data changes.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. Bucket number one would be your company might be using email marketing. of email marketing. Definitely sales can benefit from using marketing automation. Transcription.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

This is a good time to do some relationship building with those existing accounts and of course generating more revenues – the end goal of all of this. But of course let’s not forget that we also have the possibility of vendor relations. If we parted on friendly terms and we kinda understand why we lost that deal.