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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. That’s why it’s easier to be a PR specialist than it is a generalist. LinkedIn and Twitter has made this even easier.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. This Time, It’s Personal. A few examples. firstname-lastname-of-companyname.mp4).

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Social Media Events Calendar and Advice Guide

Convince & Convert

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. What makes event-based learning worthwhile is the in the flesh interactions. Where this gets particularly important is when companies send multiple attendees.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. A few examples. For examples, see the Pitches section on TechCrunch.