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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. That’s why it’s easier to be a PR specialist than it is a generalist. LinkedIn and Twitter has made this even easier.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal. A few examples.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. What makes event-based learning worthwhile is the in the flesh interactions. Where this gets particularly important is when companies send multiple attendees.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

All that stuff? It’s called intellectual property and in each case it belongs to somebody. We all know how much “lifting&# goes on in the Internet. Those who create content in an environment of “sharing&# often find their ideas, photos and sometimes entire paragraphs repurposed without their permission.

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The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples. Use your real name in your profile.