Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Of course, you want some wiggle room to add intriguing new products that they may not know about. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

MARCH 3, 2009

Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

JUNE 30, 2010

LoopFuse knows that, of course. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. It will also be competing with Eloqua, Silverpop and, perhaps most dangerously, the Market2Lead technology recently purchased by Oracle.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. From a vendor perspective, of course, you want to emphasize features that will make the sale.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2009

Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. Tags: software usability measurement marketing automation lead management software selection demand generation. Those people don't have the time or inclination to master the subtleties of a flow chart interface.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120