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Discovered

Kevin Indig

Google Discover is a gold vein for publishers: hard to find but carrying copious cash potential. The only one who reliably makes money is the shovel seller - in this analogy: Google. For Google, it's a way to compete against platforms like TikTok or Instagram, where serendipity is the glue that makes users stick.

Adsense 59
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PPC for B2B: How to Choose Your Agency

Envy

The added value of industry expertise is indispensable over the course of a campaign. Develop a short list : Now that you’ve researched your specific needs, Google or ask around for the relevant agencies who can best meet your needs. Establish a rapport : Don’t underestimate the value of personal relationships.

PPC 91
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article thumbnail

PPC for B2B: How to Choose Your Agency

Envy

The added value of industry expertise is indispensable over the course of a campaign. Develop a short list : Now that you’ve researched your specific needs, Google or ask around for the relevant agencies who can best meet your needs. Establish a rapport : Don’t underestimate the value of personal relationships.

PPC 88
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26 A/B Testing Examples to Inspire Your Next Test

Convert

Also, consider using videos or other interactive elements to inspire more trust and add one more dimension to the personality of your organization. Earth Class Mail was acquired by Xenon Ventures, and Xenon invited Conversion Rate Experts to help grow the business to its full potential. One variant resulted in a 14% better take rate.