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How AI in analytics is transforming the way marketers work

Unbounce

How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences. Additionally, AI helps track campaign performance in real time. (No It’s personalization, and it works!) Sorry, what were we talking about?

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How to Optimize Content for Generative AI

Convert

How will online findability change in the course of this year and further on? Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. And it is happening too fast even for Google to keep up.

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

Please do not take any of its responses too seriously, as it is just a fancy calculator with a questionable personality. As a large language model trained by OpenAI, I don’t have personal motivations or inspirations. Proceed at your own risk (of being entertained). What inspired you to get into testing & optimization?

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Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). Form analysis: Extensive analysis of your online forms , identifying parts of the form that are too long, which answers are left blank, and where exactly folks abandon your form and page.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

If you ever need to brush up on or revisit certain marketing concepts, this is a must-have book in your personal library. In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising.