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How AI in analytics is transforming the way marketers work

Unbounce

How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences. Additionally, AI helps track campaign performance in real time. (No No more waiting around for a specialist to interpret data.) Sorry, what were we talking about?

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Best online courses and certification programs for aspiring testers and optimizers: Conversion Optimization: The Practical Framework (Coursera).

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How to Optimize Content for Generative AI

Convert

How will online findability change in the course of this year and further on? Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing. The search is changing as we speak. And it is happening too fast even for Google to keep up. Will there be new tactics to embrace?

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Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). Form analysis: Extensive analysis of your online forms , identifying parts of the form that are too long, which answers are left blank, and where exactly folks abandon your form and page.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

In this nifty book called Google AdWords for Beginners, Corey Rabazinski gives a bird’s eye view of Google AdWords and its key concepts. Once you complete the book, you can supplement your learning with Google’s Google Ads Certification courses that cover the five key areas of Google Ads, viz.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.