Metadata
FEBRUARY 2, 2023
The only way to do that is by building a data-driven demand generation engine. Shiv Narayanan, Founder and CEO of How to SaaS, dove into this topic during DEMAND 2022. Using these tactics without regard for company dynamics and marketing maturity is reckless. Most B2B companies do. Rather watch a video?
Bluetext
FEBRUARY 1, 2023
B2B marketing has gone through numerous shifts in the past few years, but perhaps one of the most significant is the emergence of demand generation. While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods.
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The Point
JANUARY 7, 2020
Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. The cold hard reality is that successful B2B demand generation. Some demand generation programs scale more easily and quickly than others.
KoMarketing Associates
APRIL 10, 2018
Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Educational Email Courses. When creating an email course, first outline your goals for the course (e.g.
Outreach
JUNE 2, 2020
Participants chose their own 5K course, received a registration pack and race bib, and posted their results. Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. The agency also created branded skins for all the pre-recorded sessions. Implementation timeline.
Terminus
NOVEMBER 11, 2019
The first step of an ABM strategy is to identify the market segment that best represents your ideal customer (the ones who would be most successful with your product or service). Many people who might end up in your “net” don’t fit your target persona and the companies they work at don’t represent your ideal customer. How about LTV?
accelerate agency
FEBRUARY 26, 2023
The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.
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