Digital B2B Marketing

SEPTEMBER 10, 2013

So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Industrial Marketing Today

SEPTEMBER 1, 2011

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Do a regular merge/purge of your in-house list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

The Customer

AUGUST 30, 2019

LinkedIn settled a lawsuit for unwanted emails in 2015, paying out $13 million to complainants. Glossier asked in July, a few weeks after emailing out a set of free downloadable phone wallpapers with the subject line “We made these for you.” As it turned out, each conversation was initiated by her! Would you recommend us?”

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52