Martech Advisor

MARCH 9, 2020

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Your privacy policy should also include how customers can contact you. Redesign the Opt-In Process.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Convert

APRIL 26, 2022

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. The cost of the acquisition was not announced. A bill for a federal Safe Data Act was filed in the U.S. Read more here.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

Convert

JULY 12, 2022

A pattern appears to be emerging in how state legislatures approach broad privacy protection laws, as illustrated in the table above. The Connecticut SB 6, like several other privacy laws, provides enhanced safeguards for specific types of information. Privacy Policy Disclosures. Convert’s Privacy Compliance Plan.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. Are you losing them at specific points on the page? Delete regularly.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

FEBRUARY 15, 2024

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. Brave Search : Developed by the team behind the Brave Browser , Brave Search focuses on user privacy and does not track or profile its users.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52