Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. That’s because the customer will change. More enterprises will adopt composable infrastructure.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. In addition, technology projects run more efficiently and at lower cost when there is robust strategic planning. Marketing technology, in and of itself, is not a strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

6sense

NOVEMBER 9, 2021

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. Categories live everywhere in the consumer world.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

The ROI Guy

APRIL 22, 2010

In a presentation at Microsoft's Management Summit 2010, new research was previewed from Microsoft on the total lifecycle costs of VDI compared to traditional desktops, particularly for Office Workers. The TCO model compared the Direct Costs of both solutions, including CAPEX – Hardware, Software, and OPEX – Administration, Operations, Fees.

Marketing Management 40

Marketing Management Lock-In Case Studies Gartner 40

The ROI Guy

MAY 19, 2010

Many solution providers are pitching VDI as the next big cost savings initiative for frugal IT executives to implement. Deeper analysis of actual costs and savings indicate that VDI is indeed cheaper than the PC in certain use cases / business applications, for example delivering VDI to structured task workers.

Marketing Management 40

Marketing Management Case Studies Lock-In Paid Search Agency 40

SalesIntel

FEBRUARY 19, 2024

Our email verification system employs multiple validation layers, including SMTP verification, human verification, and email open validation. Data inaccuracy and access are the primary reasons to switch data providers today. Two primary data providers are Seamless.ai and SalesIntel. Here’s a head-to-head comparison of Seamless.ai

Marketing AI 52

Marketing AI Pricing Price Intent Data 52