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Top Enterprise Sales Tools to Adopt in 2022

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On the flip side, all that customization power can cause your costs to skyrocket. Salesforce uses a scalable pricing model, which means the more add-ons/users you have, the more you pay. Using Terminus software, your team can track digital engagement to create better efficiency in your marketing efforts.

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Why Top EMEA Marketers Are Ready To Adopt Marketing Automation

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MAPs are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Companies that excel at scoring and nurturing leads generate 50% more sales-ready leads at 33% lower cost.

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How to Make Your Video Production Budget Go Further

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So, the question is: How do you create a high volume of high quality videos at a reasonable cost? Some might even be willing to work for just a few hours for the right price. Although the full day will cost more, it’s actually less on an hourly basis than doing the half day. Join the conversation below.

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3 Fundamental Pillars of Technical Support and How Video Can Help

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Video would’ve easily shown the user exactly how to gesture, where to go, and what it looks like all in a more efficient way than simple text can. Had I had access to video, the process likely would’ve been a lot less painful. Video brings the best of your team forward.

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From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

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Director of Strategic Communications at Sirius Decisions, talked about understanding the true cost of content. Later in the week, Erin Provey, Sr. Erin broke down how important it is for B2B marketers to understand the investment in content creation and provided a framework for calculating annual investment in content.

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Developing A Video Strategy Around Authenticity and Accessibility

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While there’s still a place for more professional and highly produced video assets, it’s probably not the most efficient and cost-effective way to begin your journey into the exciting world of video for business.

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6 Lessons Video Marketing Can Take From Regular Ol’ Content

Vidyard

Bolster up the soft spots in your sales funnel Content Marketing 101 has taught us that one of the most efficient ways to create content is to map it to your buyer’s journey: infographics and vertical-centric blog posts are top-of-the-funnel while comparative reports and testimonials hit further down, at the evaluation stage.