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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How to Define & Measure Social KPIs – Part -1

Valasys

TwentyFeet: This tool has an aggregation of metrics & a data stream from Facebook, Twitter & YouTube. CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy. Awe.sm: This tool helps in link & content tracking & also has a very pretty interface.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.