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How one tech company is doing marketing without cookies

Martech

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

In this blog post, we pass the baton to the Reddit KPIs from the preceding parts where we had elucidated the strategies to define & measure the Social Media KPIs for other popular social channels including Facebook , Twitter , Instagram , LinkedIn , YouTube & Pinterest.

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How to Define & Measure Social KPIs – Part -1

Valasys

TwentyFeet: This tool has an aggregation of metrics & a data stream from Facebook, Twitter & YouTube. CPM & CTR for Ads: Deciding about the cost of social media campaigns is never easy. Awe.sm: This tool helps in link & content tracking & also has a very pretty interface.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

If you and your team have already exhausted the YouTube training method and customer support isn’t giving you what you need, chances are, there are other solutions that can make your life easier. Evaluate what you have already. Sometimes, lack of training can be the greatest barrier to understanding more complex martech.