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What Is Cost Per Impression?

ClearVoice

Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

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What is: eCPM? | Digital advertising metrics

Choozle

CPM, eCPM, CPC —ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. Digital advertisers use a variety of performance metrics to evaluate the success of their digital advertising campaigns. What does eCPM mean?

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

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Back to Basics: PPC 101

EMagine B2B Blog

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. We’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work. Why Should I Use PPC Advertising? What is PPC?

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.