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Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity

Hubspot

As a user, the ads you get served on Facebook are about to get a whole lot eerier (a kinder word for creepy). But as a marketer, these new Facebook ad targeting options coming soon will also enable you to achieve a whole new level of Facebook ad relevancy. How Facebook Exchange Works. What About User Privacy?

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

To help you determine what ad strategy is right for you and where to put your first podcast dollars, I spoke with Sam Balter, HubSpot's Podcast Manager, and did some additional research to comprise a list of helpful strategies for finding, vetting, and advertising in a podcast that aligns with your brand. Direct Response Ads.

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How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Popularized by HubSpot in the early 2010s, inbound lead generation occurs when a visitor enters a portion of their contact information in a capture form on a landing page. These tactics are often run through Google, Facebook, LinkedIn, and other ad networks, where buyers are targeted with the intention of being captured as a lead.