SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
Endlessly raising bids on Shopping campaigns eventually leads to huge, wasteful traffic spikes for irrelevant queries and matches that convert poorly. These campaigns tend to show higher CTR and average CVR. Not having a seller rating can preclude a seller from taking position 1, even if its product has the lowest total list price.
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