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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Endlessly raising bids on Shopping campaigns eventually leads to huge, wasteful traffic spikes for irrelevant queries and matches that convert poorly. Those businesses lucky enough to have significantly large Customer Match lists are encouraged to also experiment with layering Customer Match onto RLSA to find exceptionally relevant leads. .

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. 25 per email address.