Biznology

JANUARY 5, 2015

Looking only at cost per impression and not cost per registration. Many marketers choose to judge and select their marketing communication tactic based on cost per impression or CPM. Offline Marketing CPM registration trade show' This is the classic activity vs. result trap. Like this post?

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Digital B2B Marketing

JUNE 7, 2012

Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name. CPA : Cost per Action.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Webbiquity

AUGUST 18, 2012

direct mail, telemarketing) close at a 2% rate. Online CPM rates have little correlation with actual advertiser value delivered. SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., Econsultancy ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100