Cost Per Thousand CPC ROAS Sample 
Bionic
FEBRUARY 23, 2023
Efficiency KPIs and Dependent Variables If you want to predict the cost efficiency of media placements, you need to include cost efficiency KPIs as dependent variables in your training data. Effectiveness KPIs as Dependent Variables If you want to optimize the effectiveness of your advertising (who doesn’t?)
QuanticMind
JUNE 14, 2017
The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. higher ROAS than desktop. . . higher ROAS than desktop. . . The Mad Scientists of Paid Search.
Buffer
JULY 25, 2019
Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Return on Ad Spend (ROAS) — Similar to Return on Investment (ROI), this looks at the dollars-and-cents impact of advertising.
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