SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
Currently, the most conversion-focused bidding strategy for Facebook seems to be Optimized Cost Per Mille (oCPM), which tends to result in higher CPC and lower CTR, but focuses on conversions. higher ROAS than desktop. . . higher ROAS than desktop. . . The Mad Scientists of Paid Search.
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