Choozle
NOVEMBER 12, 2018
The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences. Fifty-eight percent YoY increase in marketing qualified leads. Twenty-nine percent of leads turned into new paying customers.
Hubspot
AUGUST 26, 2014
"When people make snap decisions about text, they prefer fewer characters per line (CPL). The half-width image shortens the line length of the opening -- fewer CPL -- thus enticing people to read because it caters to their preferences.". If you do that, people will read even more. 3) Keep it organized.
markempa
SEPTEMBER 23, 2012
In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Number of employees. Decision-maker roles.
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