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Sales Leads: Why Your Reps Need Fewer, Rather Than More

ViewPoint

Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. And the average technology purchase starts as an inquiry on the internet and can often take a year or more until fruition. Next-year decision?

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How Many “Leads” Does $100,000 Buy?

ViewPoint

Fully qualified sales leads are the life blood of any organization. Create a table like the one below for all the major lead generation activity at your company. It is the only way to first understand your actual cost per lead and then you can go on to calculate the cost per closed deal: Summary.

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What Should the Sales Close Rate Be?

ViewPoint

This is the place to show how amazingly low the close rate can be to break-even on converting marketing qualified leads to sales qualified leads via lead qualificant and nurturing, a nd what the return is on good sales lead management: Assumptions: Margin is 60% (probably conservative for software and services).

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The Importance of Lead Validation

GreenRope

. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. Those include spam, forms that are missing contact information, sales solicitations or customer service communication.

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The Importance of Lead Validation

GreenRope

. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. Those include spam, forms that are missing contact information, sales solicitations or customer service communication.

article thumbnail

The Importance of Lead Validation

GreenRope

. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. Those include spam, forms that are missing contact information, sales solicitations or customer service communication.

article thumbnail

The Importance of Lead Validation

GreenRope

. “The Critical Importance of Lead Validation in Internet Marketing” study reveals that about 50 percent of a company’s website inquiries are not sales leads. Those include spam, forms that are missing contact information, sales solicitations or customer service communication.