Is Attribution the Key to Professional Success?
Adobe Experience Cloud Blog
OCTOBER 9, 2018
Given this information, perhaps the limited incumbency of CMOs isn’t that surprising. In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. Source: Lori Wizdo, Forrester Research.
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