SocialPilot

JANUARY 14, 2024

It mellows down the formal tone of the email and heightens the response rate by connecting with your followers. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation. InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Ledger Bennett

MAY 20, 2020

Facebook saw a 70% increase in engagement year on year at March 2020. Facebook has historically low cost per acquisition (CPA). October 2019 to January 2020 we were seeing $80-$90 cost per lead form filled out, then in March and April 2020 it dropped to $30-$40. Paid search has stayed stagnant.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Ledger Bennett

MAY 20, 2020

Facebook saw a 70% increase in engagement year on year at March 2020. Facebook has historically low cost per acquisition (CPA). October 2019 to January 2020 we were seeing $80-$90 cost per lead form filled out, then in March and April 2020 it dropped to $30-$40. Paid search has stayed stagnant.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. You now have the ability to attract your target audience and send relevant messages with faster response rates than ever before.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research. You now have the ability to attract your target audience and send relevant messages with faster response rates than ever before.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132