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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Prioritize Data Hygiene.

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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Find the right tool.

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A Guide to Marketing Automation Implementation

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Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. As you do your research, identify which vendors are known for providing the best customer service.