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A Guide to Marketing Automation

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Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? Prioritize Data Hygiene. Find the right tool.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? Find the right tool.

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A Guide to Marketing Automation Implementation

Zoominfo

Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. One of the greatest benefits of marketing automation is that lead management processes become streamlined. Prioritize Data Hygiene. How to get More from Your B2B Data. Conversion rates.