Remove Cost per Lead Remove Data Hygiene Remove Sample Remove Segmentation
article thumbnail

A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

article thumbnail

A Guide to Marketing Automation Implementation

Zoominfo

Some sample KPI’s to look at include: Cost per lead. Average lifetime customer value. Consider lead routing, personalized content creation, lead scoring, email segmentation, and more. Prioritize Data Hygiene. How to get More from Your B2B Data. Conversion rates.