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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

Andrea Fryrear , president and lead trainer, AgileSherpas. AndreaFryrear #CMWorld Click To Tweet. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. 50,000: Invest in long-tail keyword paid search campaigns. courtewakefield Click To Tweet.

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Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC

Single Grain

In this definitive guide to enterprise PPC, I’ll outline the strategies, solutions and approaches you’ll need to ensure that your paid media campaigns are fully optimized for lead generation and conversions. With enterprise PPC, your goal is more likely to be focused on boosting brand visibility and generating qualified leads.

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AI in Marketing: 10 Early Use Cases

Hubspot

Conversational search queries and algorithms are changing thanks to AI -- and, in turn, these changes are forcing search engine marketers and content creators to adapt. 5) Marketing Automation. If you've purchased keyword ad space using GoogleAdWords lately, you've already used AI -- in the form of its automated bidding system.

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17 Best Paid Media Tools for Marketers

Single Grain

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. CTR, long-tail keywords. The Advanced plan costs $321 per month. Quality scores.

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10 Trends That Defined Digital Marketing in 2016

Adobe Experience Cloud Blog

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. For marketers, social search is exciting because it allows for brand content to be discovered organically. Marketers can use retargeting in a number of ways. Visually-Driven Advertising. Planning for the Future.

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Content Strategy for SEO: Pillar Pages & Topic Clusters

ClearVoice

If you create a pillar page for “email marketing,” you’ll naturally arrive at related cluster posts like: Email marketing tools. Email marketing automation. Lead generation for email marketing. More importantly, look for long-tail queries or keyword variations for each subtopic you find.

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How to Start a B2B Content Marketing Program

Altitude Marketing

Maybe you need to start from scratch – either because you’ve never effectively deployed marketing technology or your current set up is insufficient or simply comprised of the wrong tools for the realities, parameters and constraints of their distinct situation. How Is Content Marketing Success Measured? Sales-qualified leads.