WebMarketCentral

NOVEMBER 7, 2007

But because search is extremely measurable, bad results are front and center: low click-through rates, high cost per click, and worst of all, poor conversion. With search now producing demonstrable results, the client was happy to increase their search budget by 33% to maximize both brand exposure and leads.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

MAY 22, 2009

Used properly, content networks can add significantly to paid search lead generation. Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

JANUARY 22, 2008

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20