Cost Per Click, Forrester and Verticals

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead.

Database Marketing

Database Marketing PPC Work Management Marketing Management

Four Ways Wirecutter is Growing Its Affiliate Revenue

Anyword

OCTOBER 31, 2018

The industry is growing, and fast; Forrester predicts it will be worth $6.8 New content verticals. We also discussed optimizing costs around a final action like affiliate link click-out or email capture rather than running campaigns on a CPC basis. billion by 2020. But as readership expanded, so did the coverage.

CPC

CPC Cost Per Click Advertising Agencies Newsletter

B2B Marketing Zone

Why It’s Time to Start Leveraging Database Marketing for PPC

Four Ways Wirecutter is Growing Its Affiliate Revenue

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