Directive Agency

APRIL 21, 2023

Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Lower ACV companies, on the other hand, may benefit more from directories with CPC auctions. Directories with cost-per-click (CPC) auctions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Hey kid,” they said.

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

Ledger Bennett

JULY 11, 2018

This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Jep: Terry, thank you very much for this introduction to B2B pay-per-click advertising.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Lead 100

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SnapApp

APRIL 4, 2018

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. CTR, Unique CTOR, Forwards/Shares and links clicked on. Tracking method – Eloqua. . . Cost-per-acquisition (CPA, ideally under target $). Cost-per-click (CPC). Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107