Digital B2B Marketing

JUNE 7, 2012

PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPC : Cost per Click. Generally used for paid media programs and calculated media cost divided by clicks. CPM : Cost per 1,000 Impressions. CPN : Cost per Name. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters. Ben Herman, Mad Fish Digital. Chris Kipgen, Lead Liaison. Transcription.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPA: Cost-per-Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. You can decide if a given action is a lead or a sale. CTR: Clickthrough Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28