The Effective Marketer

JANUARY 19, 2012

I like Gerald Zaltman ’s explanation that “ The correlation between stated intent and actual behavior is usually low and negative ” which also reminds me of an episode of Mad Men where Don Draper chastises a hired researcher to do a focus group for one of their clients, see below. Leveraging Social Media for Market Research.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

APRIL 4, 2013

20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100