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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Before you proceed: If you aren’t confident you have the right strategic or tactical foundation to support your measurement efforts – or you just need a quick refresher on an earlier step in the content marketing process – review these Road Map to Success guides: Resources to Refresh Your Content Marketing Program. Click to enlarge.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The improved application of emotional analysis also known as affective computing or emotional AI enables devices to analyze, process & react to people’s moods, to optimize their personalized experiences (CX). Then, prospects would like to know about the business processes or how the businesses operate towards achieving their goals.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Content audit An accounting of all currently published web content. It

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Content audit An accounting of all currently published web content. It

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90 CRO Tips from 42 Shopify Experts

Convert

Rafael Romis, Founder of Weberous Web Design. Focus on shipping one single test first and help your business understand the overall process. Consider sample size when designing tests. You can use sample size calculators so that you know enough users have participated in your test in order to make more accurate conclusions.