DemandBase

OCTOBER 10, 2018

the inventors of modern day ABM) regularly offer in-person ABM training. In conversations with marketers who think their programs are fine without ABM, digging a little bit deeper reveals that their sales and executive counterparts don’t necessarily share the same opinion, perhaps because they have not been involved in the process.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. What is Return on Marketing Investment, Anyway? First, let’s start with a definition.

Work Management 48

Work Management Marketing Management Service ROMI 48

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. You can also ask for training to make sure you’re using all the features to the best advantage. (based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Media Paid Content Work Management 157

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Machine learning algorithms build mathematical models based on sample data or “training data.” If you link to an outside website, or one links to you, it is an external link.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Machine learning algorithms build mathematical models based on sample data or “training data.” If you link to an outside website, or one links to you, it is an external link.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

They’ve been trained to think search is the quickest way to find what they need, which means the common UX is failing them. Rafael Romis, Founder of Weberous Web Design. Your HiPPO (Highest Paid Person’s Opinion) may often want something changed or improved on the website based on their opinion or what they like.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59