The Effective Marketer

APRIL 4, 2013

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). 12% growth in year-over-year company revenue (vs 3.5% for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out.

Focus Group 100

Focus Group Copyright CMO Social Media 100