seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. With big data, correlations trump causation. and turns the problem into a game of correlations.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

seo.co

OCTOBER 4, 2020

Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. These are tactics to fix issues or course-correct a slipping strategy. Optimize your title tags. This tells Google much about the content of your page, so include at least one target keyword here.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111