NetLine

AUGUST 9, 2023

Statistical models that help marketers find patterns, correlations, and causations between channels and tactics to improve advertising spend. Not everything can be measured, but there are correlations and causations you can find with the right statistical models.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Single Grain

OCTOBER 28, 2019

Product cost and margins – As you may expect, if you want to make money with low cost/low margin products, you need to sell a lot! This tactic requires a high volume of leads and strong conversion rates. On the other hand, you could focus on products with a high cost/margin, which requires fewer, higher-quality leads.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. This was a prime example of how correlated and diversified content worked together to improve rankability.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Terminus

APRIL 4, 2018

Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per thousand impressions, and cost per lead. Your ads should complement other tactics like email marketing, direct mail, and one-to-one outreach from your sales team. So, how can you prove these correlations?

Sales Management 20

Sales Management Advertisements Advertising Account Based Marketing 20

Terminus

APRIL 4, 2018

Traditionally, B2B marketers have focused on direct response metrics like click-through rate, cost per thousand impressions, and cost per lead. Your ads should complement other tactics like email marketing, direct mail, and one-to-one outreach from your sales team. So, how can you prove these correlations?

Sales Management 24

Sales Management Advertisements Advertising Account Based Marketing 24

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. That said, all marketing tactics come with different price ranges.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

MAY 8, 2015

With more visitors come more leads and more sales opportunities -- a trend confirmed by the Demand Gen Benchmarks Report , which found a correlation between companies exceeding their revenue goals and generating a higher number of monthly website visitors, leads, and sales opportunities. Tweet This Stat ). Tweet This Stat ).

Demand Generation 28

Demand Generation Budget Programs Marketing Management Advertising Benchmark 28