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Why CMOs must cross the technical divide

Martech

I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. What today might look like mature and stable technology categories (e.g., This is changing, albeit slowly.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

This is much more efficient than completing them using personal productivity tools such as word processors, which require printouts and handwritten signatures. In the past year, groupware companies have started looking more critically at their products and services to see how their. Now the very definition of groupware is being reexamined.

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What to think about before you invest in CRM

GreenRope

What to Think About Before Investing in CRM. You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software.

CRM 40
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What to think about before you invest in CRM

GreenRope

What to Think About Before Investing in CRM. You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software.

CRM 40
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What to think about before you invest in CRM

GreenRope

What to Think About Before Investing in CRM. You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software.

CRM 40
article thumbnail

What to think about before you invest in CRM

GreenRope

What to Think About Before Investing in CRM. You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software.

CRM 40
article thumbnail

What to think about before you invest in CRM

GreenRope

What to Think About Before Investing in CRM. You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software.

CRM 40