Act-On

NOVEMBER 7, 2023

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try. Use urgency without explanation Hurry!

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Hubspot

FEBRUARY 17, 2012

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Copyright © 2008 Constant Contact, Inc.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28