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The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. You can leave a response , or trackback from your own site. Thanks for doing the reviews.

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3 Characteristics of Successful Modern-Day Press Releases

Hubspot

OCTOBER 21, 2011

This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.

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3 Characteristics of Successful Modern-Day Press Releases

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