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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Company news and industry SIC codes tied for third. Copyright © 2010 Tiecas, Inc. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Wait a minute, isn’t that what Content or Inbound marketing is all about? All Rights Reserved.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Copyright © 2010 Tiecas, Inc. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails? He is the Founder & President of Tiecas, Inc. – Resources

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Copyright © 2010 Tiecas, Inc. Don’t be persona non grata – take the time to really understand the persona of the target audience. This will also lower the client’s fear of “you just don’t get it.” All Rights Reserved. of Tiecas, Inc.

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Experiential Learning

Buzz Marketing for Technology

Kolb also plays around with the spelling of " intension " (sic.). of space and partly for copyright reasons, you are referred. Phil Race, one of the most inspiring (and practical) staff developers in higher education in the UK, finds Kolb and other cyclical models unrealistic, prescriptive and needlessly academic.