CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
ViewPoint
MARCH 6, 2012
The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%. In the process it increased conversion rates by 136%. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
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