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Essential Marketing Insights

Full Circle Insights

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend? So, which CRM marketing insights does your CEO want to see?

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What is Full Funnel Attribution?

Full Circle Insights

Understanding the Journey to Conversion with Full Funnel Attribution Full funnel attribution is a powerful analytical approach that provides marketers with insights into the entire customer journey. The Customer Journey Understanding the customer journey is essential to grasp the full funnel concept.

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Four Ways to Define Marketing Priorities for Your ABM Strategy

Full Circle Insights

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics.

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3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Martech Advisor

This is imperative, so marketing drives business growth and delivers a great customer experience. Here are the top 3 ways, along with insights from Bonnie Crater, CEO of Full Circle Insights. Learn More: What are the Best Career Paths for Marketers with the CMO Position Under Threat?

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms.

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Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

“Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. As a B2B marketer, SiriusDecisions is a publication that I focus on. It’s a bit nebulous. Also Funnelholic is another great one.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .