The AI Wilderness: A B2B Marketer’s Guide to Finding the Way
Modern B2B
AUGUST 14, 2023
In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. Synthesis AI is most likely to emerge as an offering from the larger orchestration platforms such as DemandBase or Terminus so it’s something we’re watching closely.
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