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The AI Wilderness: A B2B Marketer’s Guide to Finding the Way

Modern B2B

In content development, AI tools can accelerate production and time-to-market, but this introduces risk for cultural relevance, sensitivity and accuracy. Synthesis AI is most likely to emerge as an offering from the larger orchestration platforms such as DemandBase or Terminus so it’s something we’re watching closely.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

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Account-Based Marketing Best Practices for Targeting, Messaging and Engagement

The Mx Group

A new special report from Demand Gen Report can help marketers achieve the ABM success they’ve heard so much about. Armed with these best practices, marketers can learn how to set their own ABM programs up for success. Use all the tools in your marketing toolbox. This might be the most important step. Know your buyer.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Here’s the link to the digital media research tools.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.