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Integrating Social Leads into the Demand Generation Funnel

The Point

They discovered that while ads garnered a nearly 4% conversion rate, which is pretty high, advocacy garnered an almost 52% conversion rate, which is 12.5 Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. times higher.

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How to Measure Email Success in 2015: A Call to ROI

The Point

Conversely, an email campaign can “fail” at all of those metrics and yet make a real impact on the bottom line. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Clicks/Click Rate (CTR). Nothing else really matters.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Lead to Conversion Ratio. 5: Opportunities. .

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

Click through rates (or CTR). For more positive, business-oriented indicators, you may want to look at your total number of conversions and your conversion rate, as well as the activity of late-stage leads. The “unique” metric eliminates duplicate opens from the same user from the equation. Infusionsoft.

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Personalization, Actionable Insights, ESP Sync Enhancements, and More

Litmus

Break past the limitations of personalizing content at the time an email is sent with live email content—like polling, countdown timers, geolocation targeting, weather, and more—boosting email engagement and driving conversions. Content automation. Predictive Recommendations. Easily identify insights with the new Analyze dashboard .

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Even conversions take 50% less time, which has shaved almost 50 days off the process.

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Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

Identify if it has built in optimization features such as A/B split testing , CTR reporting, and insights on actual audience engagement that will help you understand what’s driving conversions or where viewers are dropping off. Content Distribution : is it a simple task to share your videos to multiple channels from within your VP?